Tea brand wants Malaysians to show their love for Teh Tarik
Kuala Lumpur, 10 August 2017 – Lipton, the world’s No.1 tea brand of Unilever has embarked on a campaign to unite Malaysians from all walks of life to celebrate their love for Teh Tarik with the nation’s very first Hari Teh Tarik Malaysia (Malaysia’s Teh Tarik Day) on 15th September 2017.
In conjunction with Malaysia Day and in line with the celebration of unity, ‘Lipton Ekstra Kaw’ is looking to garner the support of 150,000 Malaysians to make this a reality, whereby Teh Tarik lovers can express their support by liking the Hari Teh Tarik Malaysia post on Lipton Malaysia’s Facebook page, starting today right up to 14th September 2017.
To further spread the love for Teh Tarik, there will be roving vans touring major cities nationwide to reward Malaysians with Lipton Ekstra Kaw. Upon receiving support from fellow Malaysians and achieving the 150,000 votes, Lipton will declare Hari Teh Tarik Malaysia and will commemorate this historic day by distributing 1 million cups of Teh Tarik made with Lipton Ekstra Kaw to Malaysians.
Teh Tarik is and has always been a favourite among Malaysians. With the ability to pull together a multicultural nation, Teh Tarik is truly a national drink and holds a special place in the hearts of Malaysians. Teh Tarik is not only loved by Malaysians but is also enjoyed by the neighbouring countries, making Malaysians ever so proud of their famous Teh Tarik.
Shiv Sahgal, Marketing Director Foods & Refreshment Unilever Malaysia said, “We at Lipton truly understand Malaysians’ love for Teh Tarik. It is more than just a drink, it brings families and friends together, creating stronger ties. We believe tea has the ability to pull people together, hence what better way than to celebrate our love with Malaysia’s very first Hari Teh Tarik Malaysia.”
Lipton’s longstanding local presence has furnished the brand with a deep understanding that Malaysians love their tea. The nation prides itself with a distinctive tea culture where the Teh Tarik is regarded as the national beverage and a quintessential Malaysian staple, served anytime at any occasion. In terms of taste, Malaysians are also known to prefer strong and full-flavoured tea, which makes a perfect base for Teh Tarik.
Harnessing this knowledge, ‘Lipton Ekstra Kaw’ is formulated with richer taste, stronger aroma and tea leaves with deeper colour hue to fit the taste preference of local consumers. Its richer formulation and colour makes ‘Lipton Ekstra Kaw’ the best choice for making Teh Tarik, helping tea lovers attain the perfect balance for tea and milk.
“With ‘Lipton Ekstra Kaw’, we see the opportunity to bring families closer together. And with the product, we want to make it possible for Malaysians to now enjoy their Teh Tarik at home with the same rich aroma and taste,” said Shiv.
To show your support in making Hari Teh Tarik Malaysia a reality, do visit https://www.facebook.com/LiptonMalaysia/ and like the Teh Tarik Day post.